About Us

Andre Gumuchdjian

Founder and Executive Director

Andre Gumuchdjian is a Belgian-Armenian philanthropist and entrepreneur. A graduate from Harvard University, he has been involved in different projects in Armenia and Artsakh since 2013.
Andre has decided to found My Forest Armenia because he feels future generations should not be burdened to clean up previous generations’ pollution. It is the moral duty of each of us to clean up our carbon emissions. Fortunately, there is a way to do that by planting trees.
As he got more involved in the project, Andre realized the crucial importance of forests for our living planet. Forests are incredibly complex ecosystems and associated with numerous aspects of life on earth. The biodiversity that it creates is essential for the human species to develop.
Andre provides the strategic vision of My Forests Armenia. He is responsible for the funding of the organization as well as financial and economic planning.

Lilith Martirosyan

Deputy Director

Lilith is the hub of all teams of our organization. Passionate about nature and believing that humans, flora and fauna still have a chance to live together, she is excited about the vision of My Forest Armenia to create new sustainable forests and its organization values such as efficiency and care.
With more than 13 years of experience in marketing, communications, sales and management, she drives the teams to achieve long-term goals of our organization. She holds a Master’s degree of Philology from Yerevan State University.

Vahe Martirosyan

Operational Manager

Vahe, a long time forest specialist, puts the necessary skills and knowledge to the service of My Forest Armenia to push it forward and develop its mission, vision and objectives. Together with the founder, he provides the strategic vision of the organization. Vahe’s previous work experience is forest restoration and nursery management. He worked on different projects for forestry development in Armenia. He holds a PhD in forest eco-physiology from the institute of Botany of the National Academy of Science of Armenia.

Taron Aleksanyan

Chief scientist and GIS specialist

Taron is responsible for the technical aspects of the forest restoration projects and oversees the research program. He has a strong background in environmental modeling, geographic information systems technology and remote sensing. His previous work experience concerned natural ecosystems of Armenia, Climate Change and forest restoration. He holds a PhD from the institute of Botany of the National Academy of Science of Armenia. His published thesis was “Climate Change impact on some rare Armenian ecosystems”.

Diana Kirakosyan

Chief Accountant

Diana is responsible for the organization’s financial and accounting operations. She has been working as an accountant since 2007.

Diana has graduated from Yerevan State University, Faculty of Economics, with a master’s degree.

Alina Karapetyan Corporate Relations Manager

Alina Karapetyan

Corporate Relations Manager

Alina is responsible for maintaining relationships with corporate partners of My Forest Armenia and fundraising in Armenia.
She has graduated from Armenian National Agrarian University.

Arpine Aleksanyan

Corporate Fundraiser

Arpine is responsible for corporate fundraising in Armenia and Russia.

She has graduated with a degree in hydro-meteorology from Yerevan State University and is passionate about increasing forest coverage in Armenia.

Sarine Misserlian


Sarine is responsible for gathering voluntary financial support and contributions in the US.
She has graduated with a Master’s degree in Public Administration from Notre Dame de Namur University in California.

Satenik Asilyan

Communication Manager

Satenik is responsible for communication management. She has good experience of working both in the public and private sector as a communication specialist.
Satenik holds a Master’s degree in Public Administration from the Public Administration Academy of the Republic of Armenia.

Ani Harutyunyan

Ani Harutyunyan

Digital Marketing Specialist

Ani is responsible for developing and implementing digital marketing campaigns across all digital channels of My Forest Armenia.
She has a strong grasp of current marketing tools and strategies and has experience in working in civic & social organizations.

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Mery Mayilyan

Administrative assistant

Mery supports managers and employees of  My Forest Armenia through a variety of tasks related to organization and communication.
She has graduated from the University of Languages and Social Sciences.

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Edvard Edaryan

Regional Manager

Edvard is in charge of the greenhouse and coordinates the tasks of the workers engaged in reforestation and afforestation activities. He holds an engineering degree from Polytechnic University of Armenia. Edvard has 15 years experience in coordinating nursery work and reforestation projects.

Levon Mkhitaryan

Levon Mkhitaryan

Regional Coordinator

Levon is responsible for hiring and coordinating the local workers for the reforestation campaign.
He has worked for “Hayantar” SNCO for 7 years as a chief forester for Vanadzor Forest Enterprise.

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Sargis Petrosyan

Construction Manager

Sargis is responsible for all the construction and technical parts of setting up and maintaining the nurseries.
Sargis has received his education in Vanadzor. He has been a construction technician with more than 30 years of experience.

Ashot Zhamharyan

Construction Specialist

Ashot works with Sargis on the maintenance and construction work in the nurseries.
He is a dependable, responsible and honest team member, who tolls hard to acquire knowledge and prove himself.

Benjamin Gumuchdjian nursery, Gugark

Pargev Postolakyan

Suren Postolakyan

Arayik Postolakyan

Hasmik Kharatyan

Nvard Kharatyan

Susanna Kharatyan

Anush Kharatyan

Anna Movsisyan

Edik Movsisyan

Tina Movsisyan

Hasmik Khachatryan

Hrant Khachatryan

Ruzanna Poghosyan

Debet nursery

Gegham Hakobyan, Foreman

Seda Chopuryan

Zarine Hakobyan

Narine Matinyan

Koryun Nazlukhanyan

Armine Poghosyan

Our Mission

By empowering local communities, under the direction of scientists and expert foresters, our mission is to sustainably increase forest coverage, thus decreasing carbon in the atmosphere, combating soil erosion and desertification; and to preserve biodiversity using numerous endemic tree species.

Our Vision

Humans need to learn to live in harmony with nature. Forests and their complex ecosystems are essential for sustaining life on this planet. We need to restore our forests and reconnect people with nature.

Our Values

We ascribe to the following values: 

  • Transparency
  • Responsibility
  • Efficiency 
  • Care

Sustainable Development Goals

The main focuses of our organization are two of the 17 SDGs voted by the United Nations:

Combat climate change by reducing carbon in the atmosphere

Protect and restore ecosystems, manage forests and combat desertification

At the same time these other SDGs will also be achieved:

Reduce poverty by lifting communities

Improve nutrition

Ensure availability of water

Promote sustainable economic growth

Geographical area

We are planting trees and creating forests in Armenia for the following reasons

At 11,2% forest coverage, the country has a relatively low % relative to its neighbours

Improving the nature of this attractive mountainous country

Low labor costs

Rural communities that can help for its maintenance.

Our reforestation projects will concentrate in the beginning in the Lori and Tavoush provinces.